Speedy websites are the real deal! They not only grab your visitors’ attention but also keep them engaged. Plus, there’s a bunch of other perks. Let’s dive into the benefits of a fast-loading website and what it takes to make it happen.

The faster your website, the better it is for your business.

Page Speed? It’s all about how quickly a web page pops up on your screen, be it a fancy desktop or a trusty mobile device. The need for speed involves various factors, like how the website is built, server speed, and the internet connection quality on both ends.

Google, in recent times, has upped its game when it comes to defining a ‘fast website.’

This directly impacts your Google rankings, which is why we’ve had to tweak our web development game to keep up with the need for speed.

google

Let’s talk Core Web Vitals,

Google’s not-so-new but super important initiative that demystifies how we measure a website’s speed. It’s all about shining a light on areas that need a speed boost.

So, what are these Core Web Vitals all about? Well, they come in a trio:

  1. Largest Contentful Paint (LCP) – This one’s all about how quickly your website loads content on your user’s screen, basically, the loading speed.

  2. First Input Delay (FID) – This metric measures how fast your users can start interacting with your webpage – like clicking and scrolling.

  3. Cumulative Layout Shift (CLS) – Ever seen web pages where stuff keeps shifting around as elements load? This metric tracks how long it takes for everything to settle in their proper spots.

Google sets some performance standards for these metrics to give a website the green light. Mastering these three is a big step towards an excellent page speed score.

For a deeper dive into Web Vitals, check out: https://web.dev/vitals/

eco friendly
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Believe it or not, having a speedier website is a win for the environment. It might sound a bit out there, but it’s the real deal.

Here’s the deal: A fast-loading website is a champ when it comes to saving power, both on the server’s end and on your device. In simpler terms, it’s an energy-saving hero. The faster it loads, the less time and juice your computer or mobile device needs to process all that data.

Now, one speedy website alone won’t save the planet, but think about it on a grand scale. The more websites out there that load quickly and require less processing power, the more energy we save. And guess what? Less energy means fewer carbon emissions. So, yep, a faster website is a greener one.

 

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Let’s talk SEO and the need for a speedy website.

Google’s latest game-changer? Core Web Vitals have become a ‘ranking factor’ on their search platform. This marks a significant shift from a few years back when a sluggish website only indirectly impacted your search rankings, mostly through impatient visitors clicking away.

Now, Google’s cracking down – slow sites face direct consequences. In other words, it’s crucial to serve up lightning-fast web pages if you want your website to shine in the search engine spotlight.

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Image by Freepik

Tips to improve your website speed.

Elevating your website’s page speed is a savvy move. Here, we present our top ten tips for optimizing your page speed with a touch of professionalism:

  1. Optimize and compress your images.
  2. Trim down the number of running plugins and scripts.
  3. Make the most of server-side file caching features.
  4. Keep your source code clean and clutter-free.
  5. Steer clear of third-party scripts whenever possible.
  6. Tailor the mobile website experience to your liking.
  7. Minify your CSS, JavaScript, and HTML code.
  8. Take a closer look at and cut down on website redirects.
  9. Load font files directly from your server.
  10. Opt for a high-performance web hosting service.

Starting a new project?

Is your website getting a bit old and due an upgrade?

Why not arrange a demo with ua to chat through how we can upgrade your current website to a super speedy version.